Growth Transformation: Upgrading Sales Management in a Globalized Era

时间：2026年4月15日 14:30-17:00（14:00签到）

地点：上海市黄浦区中山南路589号外企德科大厦5楼

Time:  Apr 15, 14:00-17:00

Location:  The Adecco Academy (5th Flour, FESCO Adecco Building,589 South Zhongshan Road, Huangpu District, Shanghai 200010, PRC )

在当前全球化进程加速与技术变革的双重浪潮下，企业正处于销售转型的关键十字路口。管理者普遍面临双重压力：

执行力落差：外部环境不确定性增加，营收增长目标与团队实际执行力之间存在明显断层。

技术焦虑：AI技术快速渗透，如何让数字化工具真正赋能于人，而不是员工的额外负担？

本次活动由德科书院（The Adecco Academy)与Richardson销售培训与咨询公司共同发起，瑞士商会为合作伙伴，旨在从销售赋能与管理、组织效能、企业领导力等维度拆解以上挑战，为企业管理者提供一个聚焦实战的深度交流平台。

Amid the dual forces of accelerating globalization and technological change, companies are at a critical crossroads in their sales transformation. Managers are generally facing twofold pressure:

As external uncertainties increase, there is a significant disconnect between revenue growth and the team’s actual execution. With AI rapidly permeating the workplace, how can we ensure that digital tools truly empower people rather than becoming an additional burden?

Jointly organized by SwissCham Shanghai, The Adecco Academy and Richardson, this event aims to unpack these challenges from the perspectives of sales management, organizational effectiveness, and leadership, providing business leaders with a platform for in-depth, practical exchange

1. 行业专家联合跨国企业先行者拆解一线真实案例，共探全球化背景下的本地增长动能，获得增长的“确定性”；

2. 管理效能与人才升维：从组织效能底层逻辑出发，破解制约增长的隐形瓶颈，通过领导力转型驱动人才管理与销售深度协同。

1. Industry experts and multinational business leaders will jointly analyze frontline case studies, exploring where local growth momentum arises in a globalized environment—ultimately helping organizations regain clarity and certainty in their growth path.

2. Grounded in the core logic of organizational effectiveness, we will uncover the hidden bottlenecks that hinder growth. Through leadership transformation, we will enable stronger integration between sales and talent management, building a more robust and future‑ready team.

1. 面向以B2B为主要业务模式、销售周期较长、决策链复杂的企业，如工业科技与高端制造、生物医药与医疗器械、汽车与汽车零部件、化工与新能源、通信与信息技术等；

2. 企业管理者、销售团队负责人、销售赋能管理者、人力资源管理者或HRBP等。

1. Companies operating primarily under B2B model with long sales cycles and complex decision‑making structures—such as industrial technology and advanced manufacturing, biopharmaceuticals and medical devices, automotive and components, chemicals and new energy, telecommunications and IT.

2. Business executives, sales team leaders, sales enablement leaders，HR leaders and HRBP, and professionals responsible for sales and organizational development.

■   德科书院院长开场致辞

■ 【主题演讲】迈向全球化：构建全球营收引擎

宋志远：Richardson中国区总裁，解决方案销售及顾问式销售认证讲师、高级咨询顾问

■ 【主题演讲】BANI时代的销售团队领导力

陈延：德科书院咨询总监，企业领导力与组织效能资深专家

■ 【圆桌讨论】全球化背景下的销售团队人才发展与技能提升

■   Q&A

■  Opening Remarks by Dean of the Adecco Academy

■  Keynote: Accelerating Global Expansion: Architecting a Scalable, Integrated Global

Speaker: Shepherd Song: President of Richardson China Region, Certified Trainer for Solution Selling® and Consultative Selling, Senior Consultant

■ Keynote: Redefining Sales Leadership for the BANI Era

Speaker: Eva Chen: Consulting Director of The Adecco Academy, Expert in Corporate Leadership and Organizational Effectiveness

■ Panel: Talent Development and Skill Enhancement of Sales Teams in the Context of Globalization

■ Q&A

■ 为Richardson公司工作超过十年，为全球客户设计并实施销售转型与创新项目，其中涵盖上万名销售人员的大型项目。

■ 曾任职于国有石化及医疗投资企业，担任销售与管理岗位，具备重大项目销售和跨境业务合作的实战经验。

■ 在工业制造销售领域拥有深厚专业积淀，并沉淀了丰富的研究与实践经验。

■ 通过有针对性的咨询与辅导，助力客户提升销售能力，实现业绩增长。

President of Richardson China Region

Certified Trainer forSolution Selling® and Consultative Selling

Senior Consultant

■ Formerly held sales and management roles in state-owned petrochemical and healthcare investment enterprises, with hands-on experience in major-account project sales and cross-border business collaboration.

■ 10+ years at Richardson, designing and delivering sales transformation and innovation programs for global clients—including large-scale initiatives reaching 10,000+ sales professionals.

■ Deep domain expertise in industrial manufacturing sales, backed by research and real-world implementation.

■ Supports client organizations in building sales capability and driving performance through targeted consulting and coaching.

Consulting Director of The Adecco Academy Expert in Corporate Leadership and Organizational Effectiveness