PHILADELPHIA, PA and CHICAGO, IL September 16, 2024 — Richardson Sales Performance (Richardson), a leading global provider of sales training solutions, today announced its acquisition of Challenger, world-renowned for their research-based Challenger selling approach. This strategic acquisition unites two of the most influential names in the sales performance industry, creating an unparalleled powerhouse poised to deliver innovative, high-impact solutions for sales organizations worldwide.

美国费城和芝加哥9月16日消息 —  全球销售培训解决方案提供商Richardson公司今天正式宣布收购了Challenger公司。Challenger公司因其独特的“挑战式销售”方法而享誉全球。这一战略性收购将两家在销售绩效提升领域具有深远影响力的公司紧密结合，期待为全球销售组织提供创新且高效能的销售赋能解决方案。

Richardson的方法论专注于不同岗位的专业销售能力，Challenger则着眼于在销售、市场营销和客户服务中使用挑战性的思维方式，这两种理念的融合，将助力双方客户实现更大的成功。两家公司将共同提供一套更全面的解决方案，旨在提升客户销售团队的绩效，并推动产出可衡量的业务成果。

Richardson and Challenger's joint capabilities will provide customers with expanded access to best-in-class methodologies, cutting-edge technology, rich analytics, and a broader range of learning experiences. By leveraging the strengths of both organizations, customers will benefit from a more holistic approach to sales training, encompassing everything from consultative, agile selling skills to disruptive, insight-driven selling strategies.

Richardson和Challenger联合所形成的能力将为客户提供更多样化的销售方法、更前沿的科技平台、更丰富的分析以及更广泛的学习体验。通过充分利用双方优势，客户将受益于更全面的销售培训方法，包括顾问式销售、解决方案销售、敏捷式销售、挑战式销售，以及具有颠覆性和洞察力的销售策略等。

Richardson的CEO约翰·埃尔西（John Elsey）表示:“Richardson在为销售组织提供广泛的销售能力方面拥有良好的客户反馈，Challenger则以其在信息创造和挑战传统思维两方面的专业能力而闻名，这两者的结合，将为我们的客户开辟一个独特的机会，培养出既敏捷又具备差异化竞争优势的销售团队。”“我们很高兴与Challenger携手合作，提供具有强大市场竞争力的解决方案，让销售人员与管理者能够在竞争日益激烈的市场环境中茁壮成长。”

The acquisition also opens up new opportunities for employees of both companies. Together, Richardson and Challenger will foster a collaborative and innovative environment where employees can access broader professional development opportunities, leverage combined resources, and contribute to shaping the future of sales training and performance improvement.

此次收购也为两家公司的员工开启了新的机遇。Richardson和Challenger将共同营造一个协作创新的平台，让员工可以获得更多专业发展机会，并利用两家公司的资源，为塑造销售培训和绩效提升的未来做出贡献。

Andee Harris, CEO of Challenger, commented, "I believe that our employees are key to driving strategic success. By joining forces with Richardson, we are unlocking critical resources and capabilities that will enable us to accelerate our long-term objectives. This acquisition positions us to enhance both our competitive edge and the opportunities we can offer our team members, strengthening our ability to deliver exceptional value to our customers.”

Challenger的CEO 安第·哈里斯（Andee Harris）评论道:“我坚信，我们的员工是推动战略成功的核心因素。通过与Richardson合作，我们可以整合关键的资源和能力，加速实现我们的长期目标。这次收购不仅增强了我们的竞争优势，也为我们的团队成员提供了宝贵的机会，从而进一步实现我们向客户提供价值的承诺。”

This transaction has been supported by Richardson’s financial sponsor, Truelink, which was launched in 2022 by Todd Golditch and Luke Myers to work with companies in the industrials and tech-enabled services sectors. The firm’s senior team brings decades of experience to their portfolio company partners, an extensive history of creating value together, and well-established strategies to improve processes, fuel growth, and enhance earnings.

此次收购得到了由Todd Golditch和Luke Myers于2022年创立的财务赞助商Truelink的大力支持，该公司专注于与工业和科技赋能服务行业的公司合作。该公司的高管团队凭借丰富的行业经验、高度的价值以及完善的战略，帮助其投资的合作伙伴公司改善流程、推动增长并提高收益。

Houlihan Lokey served as the exclusive financial advisor to Challenger.

Richardson拥有超过45年的行业经验，公司的Solution Selling®解决方案销售系列方法论与Consultative Selling顾问式销售方法在众多世界500强销售组织中被验证与使用，其新近推出的Sprint Selling™敏捷式销售方法也在全球范围内受到青睐。作为一家销售培训与绩效提升公司，Richardson助力全球50多个国家和地区的跨国企业及本土企业实现持续的销售行为改善、提高销售效率，获得可量化的绩效提升。Richardson以其在销售方案与客户绩效提升方面丰富的经验与良好的表现，受到客户的欢迎与信赖。欢迎关注Richardson全球官方微信公众号【解决方案销售圈】或访问www.richardson.com， www.richardsoncn.com了解更多信息。

Richardson is how leading sales organizations around the world are getting better results from their investment in sales training. For far too long, companies have had to deal with a big disconnect between their training and their real results in the field. We connect metrics to behaviors, training to outcomes and sellers to their best performance. For more information, visit www.richardson.com

Challenger是一家全球性的销售培训、科技平台和咨询公司。该公司为销售、营销和客户服务团队提供全面的解决方案组合。Challenger的培训和咨询服务涵盖现场研讨会、电子化学习与工作流程工具、诊断和评估等。以Challenger™挑战式销售方法论为基础，Challenger的解决方案帮助企业在全球范围内实施更有效的商业战略。了解更多信息，请访问www.challengerinc.com.

Challenger is the global leader in training, technology, and consulting to win today’s complex sale. The company delivers a comprehensive portfolio of solutions to sales, marketing and customer service teams. Challenger’s training and consulting is provided through in-person workshops, eLearning and workflow tools, diagnostic and assessment offerings, and other sales acceleration modules. Underpinned by the world-renowned, research-based Challenger™ methodology, Challenger’s solutions help enterprises adopt, develop, communicate and implement more effective commercial strategies on a global scale. For more information, visit www.challengerinc.com.

了解Richardson的销售绩效提升服务内容与案例，获取更多Solution Selling®解决方案销售以及Consultative Selling®顾问式销售的相关信息，为销售团队规划销售培训（面授/在线）或销售咨询项目，欢迎扫描下方二维码填写信息，我们将安排服务过全球500强企业的资深行业专家为您提供一次免费咨询沟通。

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